- Omotolani Shokeye’s insight into what inspires her, what she loves most about being a makeup artist and inspirational words to all aspiring makeup artists. She is a Nigeria born Freelance makeup artist based in London (UK)
How long have you been doing makeup professionally and how did you get started?
I have been working as a professional makeup artist for five years. I have always taken an interest in how I and others around me look. Before I started professionally, I had done makeup on my siblings and friends for special occasions.
Enhancing beauty is what gives me joy. Compliments received through family and friends I had applied make up on made me make the decision to become a professional. I had no other option than to make a living in what makes me and those around me happy.
What do you love most about doing makeup?
I love every stage in the process of makeup application. What really gets me emotional is the priceless smile on my client faces after looking in the mirror, and the warm, tight hugs that express more than words can.
What sets you apart from other makeup artists?
Although I respect every makeup artist doing this professionally and otherwise, I do not compare my work with anyone else’s. We all bring a piece of ourselves, our experiences and our creativity to our work and this is what makes all makeup artists unique.
Where do you primarily work, and how far will you travel?
I am currently based in London and cover there primarily however, I am available to travel all round Europe and Africa, even the world, if my clients are willing to pay for travel expenses.
Do you do a trial run or consultation?
Yes, I do. It’s preferred as it helps me get to know my client better, see what works on different skin types and experiment with colours, textures, outfits and lighting.
What is the most important beauty advice that you can give to women?
I’d advice a woman to believe in her inner beauty. You can only feel beautiful outside if you believe you are on the inside.
Can you cover tattoos, tan lines, acne, birthmarks, etc.?
Yes. That comes as a part of my job. I often come across clients that need their tattoos, acne etc covered.
Why did you choose this profession?
As mentioned before, enhancing beauty gives me joy. I chose this profession because I am passionate about it. If you choose to do what you love professionally, all challenges become adventurous.
Today’s woman is busier than ever. What is the easiest/quickest way to turn a day’s work look into something that works for night out?
Changing a lipstick colour can change the whole look of a woman. Applying natural looking makeup (with no eye lash extensions) during the day then changing it with a hot colour lipstick and eyelash extensions for night out can make a massive difference.
What three makeup items should no woman leave home without?
A- Lipstick, B- Mascara, C- Compact bronzer
What has been the biggest challenge of your career?
Time management. Working with highly reputable clients that have just few minutes to get ready for their big day can be quite challenging but I am always ready to overcome the challenges.
Any word to aspiring artists out there?
I have few words I tell myself first. If aspiring artists find it useful then I’m glad to have helped.
I am on a journey and I am nowhere near where I want to be. I always remind myself to never stop aiming for more success, to strive for better, to learn from all experiences and always remember why I started. I must keep working hard to improve. And enjoy every second of what I do. A second wasted is a second lost and I have too much to achieve to waste any second!
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