Obaasima Collection celebrates enterprising and illustrious women who work hard to build sustainable
businesses that have impacted many people. Obaasima means ‘a woman of substance’ in Twi, a local
dialect in Ghana. The collection is inspired by their contributions towards Ghana’s development and
more particularly their support for the Selina Beb brand.
Cutting across different industries, the Obaasima collection includes designs named after the likes of
Mawuena Trebarh, Nikki Samonas, Afi Amoro of Jandel Limited and Dawn Sutherland, an African
American based here in Ghana. Their strength, tenacity and dedication are reflected in how these bags
are carefully crafted to complement the looks of anyone carrying it.
Selina Beb brand profile
Selina Beb is a multiple award-winning fashion brand from Ghana that specializes in top of the
range items for men, women and children.
The brand produces quality bags, comfortable footwear, beautiful jewelry and modern
accessories all handmade in Ghana.
From the simple and understated man to the bold, colourful and risk-taking lady, Selina Beb has
something to suit you perfectly at our flagship shop in Osu, Accra.
We aim to make our customers feel like royalty when using our unique items.
Products are made with genuine leather, high-quality African wax prints, rare and unique beads
and the best in raw materials that are all carefully handpicked by the designer to ensure the
best possible final product. Aiming to produce items proudly made in Ghana that are not only
of the highest quality but exquisite too; Selina Beb bags, footwear and accessories are all made
by hand and each item is made with the utmost effort, care and love. They are ‘real designs for
real people’ and that’s our tag line.
Creative Director, Ms Selina Bebaako-Mensah in her quest to make quality products that will
meet international standards, attended a course in Bag making and Designing at the prestigious
Fashion School- Academy of Costume and Fashion in Rome, Italy in September 2015.
The brand was established in March 2012 and has since participated in numerous exhibitions
and fashion shows including New Orleans Fashion Week, 2018, GUBA expo 2014 and 2016 in
the UK, Africa Fashion Week, London 2015 and Glitz Africa Fashion Week in 2016 and 2018.
Selina Beb won two international awards at THE 6TH BI-ANNUAL EUROPEAN INVENTORS AND
INNOVATORS NETWORK (EUWIIN) AWARDS 2017 in Bari, Italy.
Also, the brand has won the Accessory Designer/brand of the year 2015 at the Glitz Style
Awards in October 2015 and won an award for exceptional Achievement in High-End Fashion
Accessories at the Feminine Ghana Achievement Awards in 2016. Selina Beb was also
nominated for Accessories Brand of the year for 2015 at the Ghana Fashion Awards and
nominated for the best Fashion Start-UP at the 2016 and 2017 Start-Up Awards. We were also
nominated for a Ghana UK Based Achievement (GUBA) Award in London last month (June).
Our CEO was named as one of the 100 most outstanding Women Entrepreneurs in Ghana and
the brand/company was listed in the 100 Globally Competitive Start-Ups in Ghana. Our brand
was also named as the fourth Most Influential Fashion Brand on social media for 2016 by the
Ghana Social Media Rankings.
Selina Beb products are sold all over the world including Ghana, Nigeria, Kenya, South Africa,
U.K., Italy and the USA. We have an official stockist of our products in Los Angeles, California-
Kutula by Africana boutique.
Our high profile customers include the immediate past First Lady of Ghana, Her Excellency Mrs
Lordina Mahama, The former and current second ladies, Former Minister for Tourism, Catherine
Afeku, former CEO of GIPC, Mrs Mawuena Trebarh, Ghanaian celebrities like Joselyn Dumas,
Anita Erskine, Okyeame Kwame, Becca, Gifty Anti, Sandra Ankobiah, Naa Ashorkor, Kokui
Selormey and Dentaa Amoateng(MBE). Hollywood Stars including Boris Kodjoe, Nicole Ari
Parker, Isha Sesay and Bozoma Saint John have also been spotted with Selina Beb products.
Contact us on: +233 54 345 9000 or +233 20 886 8652
Social media handles:
Facebook, Instagram and Twitter: @Selinabeb