Victoria Beckham sets a Fashion Industry Record with her New Children’s Wear Collaboration with Target

For the first time ever, Victoria Beckham is trying her hand at children’s wear. But that’s not the only reason we’re amped up for her Target collection, which will debut April 9, 2017, and includes 200 items for ladies and kids in a wide range of sizes. Victoria chose to base her new pieces off the playfulness in her Victoria, Victoria Beckham line. That means a range that’s equally as wearable as it is bold and hopefully splashed with recognizable prints. (We’re sure there will be a few mommy-and-me styles available too.) But before we get to see the clothes, we’ve got every reason to consider the collab’s inclusivity. For the first time ever, every size will be available in stores and online, ranging from XS to 3X for women and New Born to XL for babies, toddlers, and girls. Victoria even plans to sell select designs on her own site, so customers can shop internationally.

“I can reach so many more women through working with Target. It’s not just because of the price point but because of how many stores that they have, located all around America. These are women that I haven’t been able to reach out to in the past, and I always say that I want to empower women and make women look like the best versions of themselves. That shouldn’t be only people who can afford to spend a certain amount of money,” Victoria told Business of Fashion.

Read on for a first look at the new logo and announcement, then check out our predictions for the new pieces you’ll be adding to your closet come Spring. You might want to get in line right now — the limited-edition collection will only be available for one month or until supplies last.

Victoria Beckham

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